The plumule is the part of a seed embryo that develops into the shoot bearing the first two true leaves of a plant. This is how nature births our nourishment and shows us that soon we will be fed.

Fancy good pickings is an online organic food store. On the logo I used the plumule as described above- to depict what the brand represents, which is organic and natural produce that is meant to nurture, nourish and be enjoyed.