The big idea being 'nurture'; among the four elements we have earth. Earth gave us a beauty product that has been used for hundreds of years. Clay has several dermatologically proven benefits on skin which include the ability to gently cleanse and exfoliate skin and moisturise while giving a matte finish to one’s skin.

Pure beauty is a cosmetic product targeting young women who lead active lives and need healthy and beautiful skin. Pure beauty contains clay as a base for a cosmetic range that is meant to keep skin youthful and radiating a Pure Beauty.